Green on Paper, Costly in Practice: How Rush Packaging Orders Are Quietly Undermining California Brands' Sustainability Commitments
California brands have invested heavily in sustainable packaging commitments, yet many are unknowingly erasing those gains through expedited production and shipping decisions. The carbon overhead embedded in rush orders is rarely measured—and almost never accounted for in a brand's environmental reporting. Understanding this gap is the first step toward aligning operational habits with genuine sustainability outcomes.